What is crossing brand?

Crossing brand refers to the practice of combining two or more well-known brands to create a new product or service. This marketing technique is often used by companies to leverage the recognition of one brand to benefit another brand's product or service. For example, a collaboration between Nike and Apple led to the creation of the Nike+ app which tracks a runner's progress and connects to Apple products.

Crossing brands can have several benefits, such as expanding a brand's reach, increasing sales, and enhancing brand awareness. It can also create a unique offering that sets a company apart from its competitors.

However, it is important for companies to carefully consider the compatibility between the two brands and ensure that the collaboration makes sense to consumers, or they risk damaging their reputation with the public. Successful crossing brands require a thorough understanding of both brands and their respective audiences to create a product that appeals to both.